Strategic Use of Images in Search Engine Optimization

Search Engine Optimization Sydney, Website design sydney, web design sydney

Search Engine Optimization Sydney, Website design sydney, web design sydney

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Search Engine Optimization Sydney, Website design sydney, web design sydney.

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation. Search Engine Optimization Sydney, Website design sydney, web design sydney.

小贴士 – 网页内容优化：

Tip 1: Clear paragraphs

Make sure to write clear paragraphs. For a blog post, we would advise you always to start your paragraph with the most important sentence. Then explain or elaborate on that sentence. This way a reader will be able to grasp the most relevant content from your article, just by reading the first sentences of your paragraphs. Make sure paragraphs aren’t too long (7 or 8 sentences is quite long already).

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there.

Tip 2: Short sentences

Try to write short sentences. Short sentences are easier to read and understand than long sentences. Above that, you will be less likely to make mistakes in grammar as your sentences are rather short. We consider sentences containing more than 20 words as lengthy. Try to limit these long sentences. If you’re writing in English, make sure you only have a few sentences in a blog post that count more than 20 words. Every language has its own limits. Also, make sure a paragraph doesn’t contain more than one long sentence. Search Engine Optimization Sydney, Website design sydney, web design sydney.

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there. Search Engine Optimization Sydney, Website design sydney, web design sydney.

Tip 3: Use transition words 1

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there.

You can make a text much more readable by using proper transition words (or signal words, same thing). Transition words are words like ‘most important’, ‘because’, ‘thus’, or ‘besides that’. They give direction to your readers. These words give a signal that something is coming up: if you’re summarizing, you’ll use first, second, third, etc. If you want to contrast you’ll write same, less, rather, while or either. If you want to conclude, you’ll use hence, consequently or therefore.

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there.

Tip 4: Use transition words 2

Let me give you some examples: and, first of all, also, another, furthermore, finally; So, in addition, because, so, due to, while, since, therefore, same, less, rather, while, yet, opposite, much as, either, as a result, hence, consequently, therefore, in conclusion, etc.

Thus you just need these words to tell your story. However, we noticed that lots of people use too little transition words in their copy. consequently that’ll make a text hard to read, especially if your audience is reading from a screen, which is hard anyway. Hence that’s why we inserted the transition words check into our readability analysis.

So what’s the connection between transition words and SEO? To use more transition words in your copy won’t make your article reach a higher position in the search engines directly. It isn’t that simple. So sorry about that. That being said, transition words do contribute to SEO in the long run, because they improve the readability and the structure of a text.

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there.

Example 1:

Let me give you some examples: and, first of all, also, another, furthermore, finally; So, in addition, because, so, due to, while, since, therefore, same, less, rather, while, yet, opposite, much as, either, as a result, hence, consequently, therefore, in conclusion, etc.

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there. Search Engine Optimization Sydney, Website design sydney, web design sydney.

Example 2:

However, transition words can also be placed at the beginning of a new paragraph or sentence – not only to indicate a step forward in the reasoning, but also to relate the new material to the preceding thoughts.

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there.

Example 3:

One of my favorite hobbies is traveling. Therefore, It was a really hard job. I got to spend two months living and working in France’s wine country. In addition, I went to the south and stood on the red carpet where they hold the Cannes Film Festival; however, the job was too much work and not enough play. Thus, while it fed my traveling addiction, I knew that job wasn’t for me. Therefore, I decided to get a job; however, the job was too much work and not enough play. Thus, while it fed my traveling addiction, I knew that job wasn’t for me. Search Engine Optimization Sydney, Website design sydney, web design sydney.

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there.

Example 4:

Since I am addicted to traveling, I make sure to stay on top of the latest deals. I receive many emails a day from different traveling web sites. Sherman’s Travel and Travel Zoo are two of my favorites.

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there.

Although looking at magazines and web sites is exciting, it doesn’t compare to actually traveling, so I decided to get a job that paid me to travel because I just couldn’t afford my habit.

Although I am no longer working for the traveling company, I have still managed to travel on my limited budget;

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there.

Example 5:

Let me give you some examples: and, first of all, also, another, furthermore, finally; So, in addition, because, so, due to, while, since, therefore, same, less, rather, while, yet, opposite, much as, either, as a result, hence, consequently, therefore, in conclusion, etc.

As if receiving constant emails about deals wasn’t enough, I recently paid to receive a monthly magazine called Budget Travel. This is something that I have never thought of, but I know that even if I don’t use it, I will definitely start checking luggage tags at the airport! Not only do I appreciate the traveling tips, but the pictures entice me even further. My current issue showed the views of Sicily, and now I must travel there.

Search Engine Optimization Sydney, Website design sydney, web design sydney